NEW ARRIVALS
WHO INVENTED THE HOODIE?
As the inventor of the hoodie, Champion set the standard of excellence for all hoodies. Champion invented the hoodie for the sidelines 80+ years ago and today, it continues to be a staple in sports, style and culture. Champion is an authentic, American, athletic wear brand with a proud heritage designing stylish and comfortable solutions for the sidelines, on campus and in the streets for nearly a century.
Champion continues to impact the fashion world with collaborations from Vetements, Supreme, Todd Snyder, Off White and others. Merging the worlds of fashion with Champion’s authentic, American sports heritage, iconic pieces become a canvas of expression that inspire everyone to Be Your Own Champion.
1919
CHAMPION IS BORN
Three members of the Feinbloom family came together with a vision of creating a new sportswear business in Rochester, N.Y. The company was started May 6, 1919 as Knickerbocker Knitting Mills.