ICONS NEVER FADE
Throughout the brand’s 40-year chapter, Avirex has become a magnet for icons from the music, sports, arts and celebrity worlds who wore the brand and defined Avirex as a status symbol.
Launching with the Fall 2021 drop, “I am an Icon” spotlights athletes and artists who are writing their legacy right now. Their craft is just the beginning. Shot in NYC by Jon Johnson and styled by Kesha McLeod, “I am an Icon” represents Avirex’s return to its iconic status and a focus on those who wear it forward. Feel the heritage. (Vintage Images: Art and Creative Direction by Mindy Gale. )