Anti Social Social Club was founded in 2015 through Twitter. It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27. Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side. Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.